SaaS •Entrepreneurship

I Make $60K/Month From the Most Boring SaaS on the Internet

Starter Story • • 12 min • #142
I Make $60K/Month From the Most Boring SaaS on the Internet

Tom was an IT admin doing the most tedious job imaginable. Nobody was solving it, so he built the solution himself. Now it makes $60K/month with 1,000+ customers. This is his exact playbook for finding and building in boring niches.

Summary

  • Tom
    • Founded Packager, a browser-based tool for IT admins using Microsoft Intune.
    • Found the idea while working with Intune and repeatedly spending up to an hour packaging and verifying applications.
    • Saw other IT admins discussing the same problem in forums.
    • Built the product before AI coding tools like Cursor and Claude Code were available.
  • Packager
    • Lets IT admins deploy applications to Microsoft Intune with one click.
    • Offers a browser-based, modern, affordable tool for a narrow deployment workflow.
    • Includes an app library, custom application uploads, pre-managed catalog applications, deployment settings, and Microsoft tenant upload.
    • Adds metadata such as descriptions and logos, then lets admins assign applications to company devices.
  • Metrics
    • Makes about $60K per month.
    • Grew from a side project into a full-time business.
    • Reached $447K compared with $910K in the shown period, which Tom described as strong growth.
    • Is bootstrapped and run with a small team and low costs.
  • Validation and first customers
    • Looked for a solution after experiencing the pain himself and found existing tools too technical or too expensive.
    • Launched the MVP completely free on Reddit to see whether IT admins would use it.
    • Got early traction, useful feedback, bug reports, and harsh comments.
    • Introduced a $25 per month subscription after stabilizing the platform.
    • Validated demand when the first customer paid for the product.
  • Growth strategy
    • Partnered with people who specialize in Microsoft Intune.
    • Worked with Microsoft MVPs who created product demos for a highly targeted audience.
    • Treated YouTube videos and similar partner content as long-term marketing seeds that can keep bringing customers years later.
  • Boring SaaS playbook
    • Build in an area where you already have credibility.
    • Look for pain points instead of abstract ideas.
    • Avoid competing with mass-market products when smaller audiences have different needs.
    • Charge early, even at a low price, to confirm that customers are willing to pay.
    • Optimize for freedom rather than scale at all costs by keeping the team and costs small.
  • Tech stack
    • Uses Bubble.io on the front end.
    • Uses GitHub Actions for package building and testing.
    • Hosts the codebase on GitHub.
    • Uses Microsoft Azure for serverless functions.
    • Uses monday.com for development tracking and ticket management.
    • Uses Microsoft 365 licensing for staff members.
  • Advice
    • Start with the tools available today, including Claude Code and ChatGPT.
    • Move quickly because software has become more accessible and others can build similar ideas while you are still planning.
    • Launch early, share with the target audience, listen closely, and keep improving from customer feedback.
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