I make $120K/year from 3 mobile apps

Pre

• Built The Wellness Company as a health and wellness app studio.
• Launched three apps in the App Store within about 10 months.
• Focuses on health and wellness because he cares deeply about the space.
• Grew up with his mom teaching him meditation and wellness tools.
• Dropped out of business school after first year because he wanted to build and work.
• Emailed entrepreneurs and investors he found through Twitter and podcasts.
• Got a job with an angel investor and worked there for seven years.
• Learned from thousands of founders by seeing their products, how they built, and how they got first users.
• Built side projects before going full time on The Wellness Company.

The Wellness Company Apps

• Builds niche health and wellness apps for overlapping audiences.
• Uses the same broad customer base across products so new launches are not marketed cold.
• Built Go Polar as the first app.
  • Tracks cold plunges, saunas, and cold showers through Apple Watch or iPhone.
  • Shows dashboards, activity lists, heart rate trends, water temperature, and session details.
• Built SunSeek as a morning light exposure and vitamin D app.
  • Helps sleep and circadian rhythm by telling users when to get sunlight.
  • Tracks morning light exposure and includes a lux calculator.
• Built Posture AI for desk workers with poor posture.
  • Scans users and gives posture analysis.
  • Highlights areas for improvement, such as head tilt from sitting at a desk.
• Planned Tempo as a health aggregator.
  • Collects wearable data and blood test data.
  • Turns health data into a health span score.
  • Lets users chat with their health data around one main health goal.

Metrics and Financials

• Grew from zero to $120,000 ARR in the past year.
• Reached $10,400 in total monthly revenue.
• Uses subscription-based revenue across the apps.
• Reached over 20,000 total downloads.
• Gets most downloads organically from App Store and organic search.
• Has over 1,500 paying subscribers.
• Has about 8% free-to-paid conversion.
• Has 61% day-30 free-to-paid retention.
• Spends about $300 per month on tools.
• Pays Apple’s 15% fee because the business is under $1 million.
• Keeps margins around 80% to 85%.

Idea Strategy

• Starts with personal problems in a space he understands.
• Built Go Polar because he wanted to track niche health activities against wearable metrics.
• Looked at the App Store and saw no great app for tracking cold plunges, saunas, and cold showers.
• Believes personal pain helps him build better products than competitors.
• Cares more about products when he personally experiences the problem.
• Sees extra craft and detail as compounding into more downloads and revenue.

Portfolio Playbook

• Identify a passion or deep interest.
• Notice problems that naturally appear inside that activity or interest.
• Build the solution quickly.
  • Avoid overthinking or overanalyzing the solution.
  • Use MVP tools such as Lovable, Replit, or Bolt.
• Think about distribution on day zero before launch.
  • Look for creators in the niche.
  • Create content yourself when you understand the problem deeply.
• Put in repetitions.
  • Treat each app as another product-building rep.
  • Use each launch to make the next product better.
  • Avoid expecting the first product to be the breakout winner.

Tech Stack and Tools

• Uses Figma for design.
• Uses Claude Code and Xcode for mobile app development.
• Uses Supabase for backend and database.
• Uses iMessage for customer support.
• Uses RevenueCat for subscriptions and paywalls.
• Uses Sentry for crash logs and error monitoring.
• Uses PostHog for analytics.
• Uses Linear to stay organized across multiple apps.
• Uses ChatGPT for business thinking, app thinking, and feature development.
• Uses CapCut for video editing.
• Uses Framer for landing pages.
• Uses Lovable to test MVP ideas before building full apps.

Lessons and Advice

• Build in a space you already understand instead of spending years learning a new one.
• Serve the same customer across multiple apps instead of building random unrelated products.
• Ship ideas you care about.
• Take the first step when motivation and energy are present.
• Treat any idea that gives you energy as worth testing.