SaaS Entrepreneurship

I vibe coded a $12K/month mobile app (Stoppr Breakdown)

Starter Story 9 min #106
I vibe coded a $12K/month mobile app (Stoppr Breakdown)

David Attias was working in finance when he discovered an app making $200K/month. He thought the app was genius. So he rebuilt it in a different niche, and five months later, STOPPR is generating $12K/month with zero coding background required. This video breaks down David's full app cloning playboo


Summary

  • David

    • Built STOPPR after working eight years as a quant trader.
    • Had no developer background before building the app.
    • Got inspired by indie hackers such as Peter Levels, Thibault from Outrank, and Jack from Post Bridge.
    • Discovered Quitter through a YouTube podcast with its three teenage founders.
    • Felt motivated after hearing Quitter was making about $200,000 per month after three months.
    • Built STOPPR about five months before the interview.
  • STOPPR

    • Helps women stop sugar cravings.
    • Targets mostly Gen Z women.
      • David described customers as around 13 to 25 years old.
    • Offers weekly, monthly, and yearly subscriptions.
    • Includes a trial on the yearly plan.
    • Reused the onboarding structure from Quitter because David thought it was very strong.
    • Changed the original app’s niche and visual presentation.
      • Replaced the original content with sugar-related content.
      • Changed black to pink.
  • Metrics and Financials

    • Makes $12,000 per month.
    • Made $5,000 in the first month of revenue.
    • Reached 60,000 downloads in five months.
    • Has around 900 paying customers.
    • Reached about 35% profit margin after five months.
    • Costs are relatively low.
      • Cursor Ultra costs $20 per month.
      • Mixpanel cost around $100 in the previous month.
      • TikTok Spark ads cost around $100 per month.
  • Idea Discovery and Validation

    • Found the original app idea by watching YouTube.
    • Validated Quitter’s revenue by seeing it had reached about $200,000 per month.
    • Downloaded Quitter and studied its onboarding.
    • Validated the sugar niche through keyword and content research.
      • Used Google Trends to check searches such as stop sugar.
      • Saw the keyword trend rising over the previous five years.
      • Checked TikTok and Instagram for women influencers discussing quitting sugar.
      • Noticed no one in France was doing a similar app for women cutting complex processed sugar.
    • Worked mainly with French influencers after identifying the local opportunity.
  • App Cloning Playbook

    • Find a successful app in a specific niche or region.
    • Confirm revenue with Sensor Tower to estimate monthly recurring revenue.
    • Research TikTok and Google Trends to see whether the new niche is worth building.
    • Build the design from screenshots.
      • Download screenshots from the target app.
      • Use a Figma plugin to import JPEG screenshots into Figma.
      • Use resources like screen.design.com and mobbin.com to download app screenshots.
    • Use Firebase for backend needs when authentication and app setup are required.
    • Connect Figma MCP to Cursor to speed up implementation.
    • David estimated the same MVP could now take about two weeks instead of one month.
  • Build Process and Tech Stack

    • Took screenshots of each Quitter screen to understand the flow from screen to screen.
    • Prompted Cursor to recreate screens with the same visual elements, colors, and images.
    • Built a full copy of Quitter in about two and a half weeks.
    • Took about one additional week to submit the first version and get Apple approval.
    • Uses Cursor to vibe code.
    • Uses RevenueCat to check app revenue.
    • Uses Mixpanel for deeper user analytics.
    • Uses top yappers.com to find influencers who worked with other apps.
    • Feeds influencer emails into LinkedIn.ai.
    • Uses Menta ads and TikTok Spark ads.
  • Lessons and Advice

    • Copy a successful app one-to-one when trying to make money quickly.
    • Copy the screen structure and wording, but change the niche and customer base.
    • Avoid taking the same customers from the app being cloned.
    • Use proven principles such as onboarding flows in a different niche.
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