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Samuel Rondo
- Background and Origin Story
- Worked as an optician before building software businesses.
- Had zero coding experience when he started.
- Wanted to rebuild an Instagram tool he was using and decided to build it himself with code.
- Learned to code from a 15-hour YouTube course.
- Applied each new lesson directly to the tool he was building, which helped him stay oriented and motivated.
- Quit his full-time job a few years ago and now runs three SaaS apps.
- Pivotal Moments and Turning Points
- Built his first real app, Usimus, without his later validation strategy and found it difficult because it competed with major email-finding tools.
- Decided after Usimus to build products that were easier to maintain.
- Found Story Short by seeing another founder’s strong traction with automated faceless video posting.
- Validated Story Short by confirming demand, checking traffic sources, and seeing that ads could be replicated quickly.
- Background and Origin Story
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Products and Offerings
- Usimus
- Built Usimus as a LinkedIn scraping tool.
- Generated about $15,000 per month.
- Served around 10,000 customers.
- Cost about $4,000 per month to run.
- Story Short
- Built Story Short as an AI video generator for TikTok and YouTube.
- Generated about $20,000 per month.
- Served around 4,000 customers.
- Cost about $5,000 per month to run.
- Included a feature that automatically publishes daily UGC-style videos about a product to YouTube, TikTok, and Instagram.
- Capacity
- Built Capacity as a new AI coding tool.
- Generated about $900 per month.
- Served around 50 users.
- Expected costs to be high because the product needs to run instances to deploy websites.
- Usimus
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Metrics and Financials
- Revenue
- Ran three apps making a combined $35,000 per month.
- Generated about $15,000 per month from Usimus.
- Generated about $20,000 per month from Story Short.
- Generated about $900 per month from Capacity.
- Costs
- Spent about $4,000 per month to run Usimus.
- Spent about $5,000 per month to run Story Short.
- Had not yet finalized Capacity’s costs at the time of the interview.
- Revenue
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Strategy and Growth
- Idea Selection
- Refused to build products that did not already exist and show traction.
- Looked for ideas on Twitter, especially in solopreneur and build-in-public communities.
- Prioritized products he would personally use, products already working, products not dependent on large marketing spend, and products simple enough to maintain.
- Treated founder MRR and Stripe screenshots as strong validation signals.
- Research and Validation
- Used Ahrefs to analyze traffic sources.
- Preferred products that were growing through both ads and SEO because that suggested strong demand and replicable growth.
- Considered SEO-heavy products harder but still possible if he was patient.
- Checked whether he could build and maintain the product without losing sleep over complex backend work.
- Growth Stack
- Started every product with ads on Google or Meta to validate the market quickly.
- Added SEO after seeing traction because organic search compounds over time.
- Used faceless YouTube channels, TikTok, and Instagram to drive attention.
- Ran affiliate programs to create virality, generate videos and articles, and acquire customers at a fixed cost.
- Idea Selection
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Tech Stack and Infrastructure
- Development
- Built all apps with NextJS and NodeJS.
- Recommended AI coding tools over traditional coding education for new builders.
- Suggested asking ChatGPT what to learn for a specific real project and building step by step through roadblocks.
- Marketing and Operations
- Used Ahrefs for SEO analysis.
- Used AI tools to write articles.
- Used Seowriting before switching to Outrank.so for automated article creation and blog posting.
- Used Vercel for deployment.
- Used Stripe for payments.
- Development
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Lessons and Advice
- Copying What Works
- Learned that founders do not need to innovate to make money.
- Recommended finding working products in communities or forums and building a better alternative.
- Believed simple, boring tools often make the most money.
- Founder Advice
- Advised new builders to use AI coding tools.
- Recommended learning Google, Meta, and X ads.
- Encouraged founders to launch as soon as possible and skip nonessential SaaS details at first.
- Suggested testing demand with ads immediately, then focusing on SEO once traction appears.
- Recommended automating article creation, posting, and other repetitive work as much as possible.
- Copying What Works
SaaS •Entrepreneurship
I cloned 3 apps and now make $35K/month
Starter Story • • 13 min • #79
This is how Samuel Rondot built 3 apps that are making a total $35K per month, by copying already successful projects.