SaaS •Entrepreneurship

How I Used Twitter to Hit $10K/Month

Starter Story • • 20 min • #123
How I Used Twitter to Hit $10K/Month

Over the past year, Rob Hallam has been furiously building in public on X/Twitter. He posts every day and has grown his app to over $10K/month. In this video, Rob breaks down his build in public playbook and how anyone can use the power of the internet to build their own successful saas.

Summary

  • Rob Palam

    • Built SuperX, a platform for growing on X.
    • Launched SuperX publicly four months before the interview.
    • Grew from $1,000 to over $13,000 in monthly recurring revenue.
    • Grew at about 25% month over month at the time of the interview.
    • Built the business on X by using SuperX to grow SuperX.
    • Grew from zero to over 34,000 followers in just over a year.
    • Studied computer science and became a software engineer.
    • Started building on X after being laid off by his first employer.
    • Built and launched five products over two and a half years that made zero dollars.
    • Learned that distribution matters, monetization matters from day one, and founders should build painkillers instead of vitamins.

  • SuperX

    • Helps users grow on X by showing which posts went viral and why.
    • Helps users create their own versions of proven viral concepts.
    • Charges $29 per month.
    • Has about 450 active subscribers.
    • Gets most revenue from subscriptions.
    • Has around 60 active trials.
    • Had churn close to about 30% at the time of the interview.
    • Generates about 95% of traffic and most users from X.
    • Includes a web app and a Chrome extension.
    • Shows top posts from any profile and lets users sort by impressions, likes, and other metrics.
    • Provides estimated X earnings and tweet insights.
    • Creates custom daily inspiration by combining current viral patterns with the user’s context.
    • Includes SuperX Engage for replying to posts and building community connections.

  • Build-in-Public Breakthroughs

    • Shared failures and struggles publicly to build trust.
    • Posted about having five failed products and no money for over a year.
    • Got about 150,000 views on that vulnerable post.
    • Received a comment suggesting he start a development agency.
    • Announced the agency using the momentum from that viral post.
    • Got his first $3,000 client from the viral post.
    • Brought in clients through X inbound DMs after viral posts.
    • Built a content process using AI, data, and analytics to create viral content systematically.
    • Partnered with Tibo, the former co-founder of Tweet Hunter, after Tibo acquired the SuperX Chrome extension.
    • Came on to build the SuperX web app around his analytics and content process.

  • Launch and Growth Story

    • Closed down his agency after finding client work unfulfilling.
    • Started vlogging in January 2025.
    • Went viral with a post about filming in public while traveling from Amsterdam to Rio de Janeiro.
    • Reached over one million views on that post.
    • Continued building and posting through seven difficult months.
    • Dealt with hospitalizations in Guatemala and Colombia and API stability issues from X changes.
    • Launched SuperX in July with a standard launch post that got 32,000 views and 26 signups.
    • Posted a selfie after launch that got over 46,000 views and drove more signups than the launch post.
    • Added $1,000 in MRR within 24 hours from that signal.
    • Systemized his strategy by finding what went viral, building it, posting it with his personality, doubling down on hits, and killing what did not work.

  • Build-in-Public Playbook

    • Set the profile foundation before posting.
      • Use a friendly real-face profile photo.
      • Write one clear bio sentence explaining what you are doing.
      • Pin a post with the goal or elevator pitch.
    • Pick one specific goal and commit to documenting it daily.
    • Use a content loop.
      • Start with entertaining content to earn attention.
      • Follow up with educational or selling content from goodwill.
      • Turn results into inspirational content that helps people root for the journey.
    • Systemize what works with data.
      • Study successful profiles in the niche.
      • Analyze top-performing posts.
      • Identify the concept instead of copying the wording.
      • Rebuild the concept in your own style.
    • Double down on what works and kill what does not.
      • Track post performance.
      • Find formats, styles, and topics that resonate.
      • Remove features or formats that go viral but do not help users.
    • Build real connections.
      • Reply with real value to people in the niche.
      • Share experience, stories, and thoughtful questions.
      • Stay consistent with the same people like building real friendships.
    • Leverage what the platform wants.
      • Shifted to video when X pushed video.
      • Saw video get about 10 times the reach of text posts.

  • Tech Stack and Costs

    • Uses Next.js, Node.js, and Tailwind for development.
    • Uses SQLite for databases.
    • Uses the X API at about $2,000 to $3,000 per month.
    • Uses OpenAI and Anthropic Claude Sonnet APIs at about $1,000 per month.
    • Uses AWS servers at about $200 per month.
    • Uses Zilliz Cloud for vectorized embeddings and semantic tweet search at about $200 per month.
    • Uses Claude Code for AI-assisted coding at about $200 per month.
    • Uses Screen Studio for viral demos at about $10 per month.
    • Uses Framer for the landing page at about $10 per month.
    • Uses Stripe for payments and PostHog for analytics.

  • Lessons and Advice

    • Breathe before reacting to the pressure of building.
    • Act with intention instead of emotion.
    • Decide what you want and cut out noise.
    • Do a high volume of intentional work.
    • Take care of yourself while building.
    • Build trust through consistent storytelling, data-backed content, and genuine relationships.
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