SaaS •Entrepreneurship

How I Used Reddit to Build a $34K/Month SaaS

Starter Story • • 16 min • #130
How I Used Reddit to Build a $34K/Month SaaS

Romàn Czerny runs a SaaS that makes $34K per month. And much of his early growth is thanks to a genius Reddit strategy. This video is a focused, tactical Reddit playbook: the templates that work, how to avoid getting banned, and how to turn Reddit into a consistent revenue channel for your app.

Summary

  • Roman
    • Co-founded Goji Berry AI, an intent-based outreach SaaS.
    • Started as a mechanical engineer, learned affiliate marketing before COVID, then moved into freelancing.
    • Launched a previous SaaS called Coco AI in 2023, scaled it to $50,000 MRR with outreach, and sold it to a US venture.
    • Built Goji Berry AI after realizing the strongest part of the previous business was the acquisition method.
  • Goji Berry AI
    • Finds high-intent leads on LinkedIn using signals such as competitor engagement, fundraising, hiring, and other intent events.
    • Lets users launch LinkedIn campaigns directly from the platform.
    • Sends AI-personalized outreach based on warm lead signals.
    • Offers subscriptions, with most users on the $99 plan.
  • Metrics And Business Model
    • Reached about $30,000 MRR within months of launch.
    • Shows about $24,000 MRR, which Roman converts to roughly $30,000.
    • Generated over 11 million Reddit impressions.
    • Drove more than 40,000 website visitors from Reddit.
    • Acquired the first roughly 100 customers through Reddit and still receives customers from the channel.
  • Reddit Results
    • Used story-driven Reddit posts to create awareness and trust before sales calls.
    • Became recognized by leads as the Reddit guy, which helped close conversations outside Reddit.
    • Shared a post about paying five LinkedIn influencers $1,250 to promote the SaaS.
    • Got about 160,000 views, 543 upvotes, around 2,000 visitors, and roughly 10 to 15 clients from that post.
    • Turned a failed Y Combinator interview into another Reddit post with about 179,000 views and around 15 clients.
  • Reddit Playbook
    • Create separate Reddit accounts in separate browsers and avoid pairing a brand-new email with a brand-new Reddit account.
    • Add a profile picture, link the SaaS in the bio, and hide the profile feed.
    • Warm accounts for 7 to 14 days by commenting, upvoting, and building karma before marketing.
    • Avoid subreddits where promotion is impossible or heavily filtered.
    • Change the angle of each post by linking to different assets such as YouTube videos or Twitter posts.
    • Get at least 10 upvotes in the first 10 minutes by using a group of marketers who support each other’s posts.
    • Reply to every comment to create engagement and help the post rank higher.
  • Content Creation
    • Turns daily SaaS marketing activity into stories that can become Reddit posts.
    • Uses ChatGPT by voice because he is not a native English speaker, then asks it to translate and clean up the post.
    • Includes proof so readers trust the story and cannot dismiss it as fake.
    • Avoids placing the SaaS directly in the post and instead triggers curiosity.
  • Tools And Costs
    • Uses Instantly AI for high-volume cold email at about $800 per month.
    • Uses Outrank for SEO at about $99 per month.
    • Uses Goji Berry AI for LinkedIn outreach at about $99 per month.
    • Uses Calendly, Framer, ChatGPT, Nano Banana, and Sales Navigator.
  • Lessons And Advice
    • Advertise the way you would want to be advertised to.
    • Show proof, block insulting commenters, and keep going through negative Reddit feedback.
    • Use Reddit to get early customers, feedback, and credibility rather than expecting it to scale forever.
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